Bridging the gap between the algorithm and the human soul.
Algorithms map the average, but meaning belongs to the exception.
I am Jens Koester. For over two decades, I have operated in the engine rooms of commerce, advising startups and SMBs on the hard mechanics of sales and growth. I know how business works—the metrics, the pressure, and the necessity of profit.
But in 2026, "business as usual" is dead.
We are witnessing the most rapid technological acceleration in history. Artificial Intelligence is rewriting the operating system of our economy. In this new world, technical knowledge is cheap. What is scarce—and therefore valuable—is wisdom.
My work has evolved from "Sales Expert" to Intellectual Futurist because the problems my clients face have changed.
- CEOs don't just need to know how to sell; they need to know if their product will matter in five years.
- Governments don't just need policy; they need to understand the cultural backlash against automation.
- Investors don't just need data; they need to understand human behavior in a synthetic age.
I use my background in Slow Culture—art, literature, music, and design—not as a diversion, but as a lens. By studying the history of human creativity, I help leaders predict how society will react to the future of technology.
The Philosophy: The Human Datum
In a sea of big data, The Human Datum is the single, irreducible point of truth: the individual human experience.
My advisory practice is built on the belief that the most successful organizations of the next decade will not be the ones that automate everything, but the ones that know exactly what not to automate.
I help you find that line.
Selected Advisory Areas
- Exponential Tech & Economy: Navigating the deflationary impact of AI on service industries.
- The Future of Work: Designing organizational structures for the hybrid human/agent workforce.
- Cultural Resilience: Building brands that survive the "Trust Crisis" of the AI era.
Connect
I write The Human Datum briefing for a select group of leaders who are tired of the hype and ready for the truth.